A Classical Experiment : How to Learn to Smell Better

In my September 2018 newsletter, I shared an experiment with three perfume classics. While re-reading the Odyssey (see my fall reading list), I was inspired to turn to another favorite book, Bulgakov’s The Master and Margarita. I lingered over the scene when the sultry red-haired witch enticed women with the promise of “Guerlain, Chanel No. 5, Mitsouko, Narcisse Noir, evening gowns, cocktail dresses...”  Why not revisit them, I thought?

I decided to devote a few days to each perfume, wearing it every day and studying it closely. I also applied the three perfumes on blotters and kept them within reach to smell as often as I remembered, noting down the changes in scent and its intensity. In my newsletter, I proposed that you also do the experiment with these perfumes, but on reflection, you can repeat it with any fragrance you like. I recommend classics, because they are usually complex and they have elements that you’ll find in modern fragrances. It’s like reading The Odyssey to understand the famous tropes of Western literature.

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