No secret

Louis Vuitton has made no secret of its desire to build a beauty empire. The $465bn beauty market is set to increase to $750bn by 2024, according to Inkwood Research, and although last year Mintel reported that the fragrance category is only set to increase by about 1.4 per cent to £1.5bn by 2022, the blockbuster perfume remains a luxury lodestar. Chanel has built a $10bn-a-year business around a few key signature scents.

— Read more at On the scent: why Louis Vuitton is putting its faith in fragrance at Financial Times.

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No secret

Louis Vuitton has made no secret of its desire to build a beauty empire. The $465bn beauty market is set to increase to $750bn by 2024, according to Inkwood Research, and although last year Mintel reported that the fragrance category is only set to increase by about 1.4 per cent to £1.5bn by 2022, the blockbuster perfume remains a luxury lodestar. Chanel has built a $10bn-a-year business around a few key signature scents.

— Read more at On the scent: why Louis Vuitton is putting its faith in fragrance at Financial Times.

This entry was posted in Blog and tagged . Bookmark the permalink.

Leave a Reply

Your email address will not be published. Required fields are marked *