Just beyond the tiny village of San Polo (about a 30-minute drive from Florence) sits the Pruneti Farm. Surrounded by steep hillsides purpled by blossoms, the mill has been operational for nearly two centuries. Today, brothers Paolo and Gionni Pruneti are dedicated to preserving the traditional methods of orris extraction, a costly, labour-intensive process passed down from generation to generation.
— Read more at Orris: The world’s rarest perfume ingredient at BBC Travel. Hat tip to PekeFan!