They have never smelled it

Nope. They have never smelled it [before they buy it]. They're not available in department stores. She is selling direct to her consumers, and they are buying it, and then afterwards they can decide whether or not they like it. But at least they could take a picture and post it on social media saying, I had one of the Kim Kardashian fragrances.

— Jenna Rosenstein of Harper's Bazaar talks to NPR about the changing celebrity fragrance industry. Read more at The Celebrity Perfume Is Back.

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