That was the first step [because] I wanted to get her impressions. So, I had her smell some of the very basic ingredients and then I just watched ... to try and get a sense of what she instinctively reacted to. She’s a very instinctive woman — very reactive and spontaneous — and, at that time, she showed that she was very sensitive to musky tones.
— Perfumer François Demachy on how actress Jennifer Lawrence influenced the new Dior Joy. Read more at Jennifer Lawrence isn’t just the face of Dior’s new millennials-focused fragrance. She helped inspire it too at the Los Angeles Times.