We don’t want what she’s having

There’s also been a psychological shift in society. Women today are nothing like they were in the 1960s, when Chanel advertised its most famous scent with the slogan “Every woman alive wants Chanel No. 5.” These days, we don’t want what she’s having; we expect everything to be customized, from the inseam of our jeans to the blend of our cold-pressed juice.

— Read more at Customization Is Coming to the Fragrance World (And you can actually afford it) at Marie Claire.

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