Category Archives: Clean

Clean Reserve Acqua Neroli ~ new fragrance

Clean has launched Acqua Neroli, a new addition to the Clean Reserve collection…

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Clean Fresh Linens ~ new fragrance

Clean has launched Fresh Linens, a new fresh fragrance…

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Clean Reserve Avant Garden ~ new fragrances

Clean has launched Avant Garden, a new series of six fragrances in the Clean Reserve collection…

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Clean Warm Cashmere ~ new fragrance

Clean Warm Cashmere

Clean has launched Warm Cashmere, a new fragrance for women. Warm Cashmere is (probably) a flanker to 2015’s Cashmere

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Clean Eau Fraiche ~ new fragrances

Clean Eau Fraiche collection

Clean has launched the Clean Eau Fraiche collection, with six new fragrances…

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Clean Black Leather, White Vetiver & Lovegrass ~ new fragrances

Clean Black Leather and White Vetiver

Clean has launched Clean for Men Black Leather and Clean for Men White Vetiver, and will launch Clean Lovegrass in March…

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Clean Reserve Citron Fig & Sel Santal ~ new fragrances

Clean Reserve Citron Fig and Sel Santal

Clean has launched Citron Fig and Sel Santal, two new additions to the Clean Reserve collection…

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Clean Summer Splash ~ new fragrances

Clean Summer Splash Sunkissed Skin and Summer Splash Warm Cotton Breeze

Clean has launched two new fragrances, Summer Splash Sunkissed Skin and Summer Splash Warm Cotton Breeze…

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Clean Reserve Blonde Rose & Sueded Oud ~ fragrance reviews

Clean Reserve Blonde Rose & Sueded Oud

One of my fragrance-loving friends recently opined in a private e-mail that 2015 “was a banner year for perfume B.S.” I’m inclined to agree. So many instantly forgettable scents tarted up with fancy packaging and purple prose. So many new collections offering so many new scents at once that I couldn’t keep them straight in my head. So many cynical flankers and cheap re-workings of classics.

And what can we say about brands that sabotage their own well-tuned images in order to bring in more customers? Clean was founded in 2003 and established its name quickly and securely with non-perfume perfumes like Simply Soap, Fresh Laundry and Rain. Now it’s offering us the Reserve collection, a range of fragrances specifically not designed to smell “out-of-the-shower” fresh. Why? “Each Clean Reserve fragrance was created to be dynamic and evoke, not memories of the past, but possibilities and experiences yet to be discovered.” Oh, okay then. And this helpful hint: they are “ideal for layering and blending.” (So we can buy more than one!)

The Clean Reserve line has taken up residence in Sephora near other layer-able collections from Philosophy, Commodity and Fred Segal…

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Clean Blossom ~ new perfume

Clean Blossom

Clean has launched Blossom, a new fragrance for women…

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