Category Archives: Hugo Boss

Freaking Poetry

“There’s a lightness to it,” Hemsworth told InStyle of the new scent. “There’s a versatility to it—where you can sort of wear it on multiple occasions. I don’t like anything too overpowering or sort of heavy, and this has a fresh, uplifting, summery kind of feel to it.” — InStyle is impressed with Chris Hemsworth’s […] Continue reading

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Boss The Scent Intense by Hugo Boss ~ new fragrance

Boss The Scent Intense

Hugo Boss has launched Boss The Scent Intense, a new fragrance for men. Boss The Scent Intense is a flanker to 2015’s Boss The Scent

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#YourTimeIsNow

Zac Efron for Hugo by Hugo Boss and the new Hugo Iced.
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Boss Bottled Tonic by Hugo Boss ~ new fragrance

Boss Bottled Tonic

Hugo Boss has launched Boss Bottled Tonic, a new ‘refreshing and not too intense’ fragrance for men…

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Hugo Iced by Hugo Boss ~ new fragrance

Hugo Iced

Hugo Boss has launched Hugo Iced, a new woody aromatic fragrance for men. Hugo Iced is a flanker to 1995’s Hugo by Hugo Boss…

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Your time to shine

A holiday video from Hugo Boss.
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Get closer

Anna Ewers and Theo James for Hugo Boss The Scent for Her. Continue reading

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Hugo Boss The Scent for Her ~ new perfume

Boss The Scent for Her

Hugo Boss has launched Boss The Scent for Her. The new fragrance was “inspired by the art of seduction” and is the feminine counterpart to 2015’s Boss The Scent. It will be fronted by model Anna Ewers…

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Success is Made

Football (soccer!) stars James Rodríguez, and (below the jump) Daniel Sturridge, in a new campaign for Boss Bottled Unlimited.

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Hugo Boss Hugo Man Extreme & Hugo Woman Extreme ~ new fragrances

Hugo Extreme

Hugo Boss has launched Hugo Man Extreme and Hugo Woman Extreme, new flankers to 1995’s Hugo Man and 1997’s Hugo Woman respectively…

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